Full-scale brightness and contrast

OLED HDR

Our processor analyzes each scene and boosts for brightness. The result is a beautifully bright screen with improved contrast, which brings hidden details to light.

Enjoy a full range of authentic colors

PANTONE Validated

As a trusted symbol of color fidelity by industry experts, ‘PANTONE Validated' certifies the accurate expression of 2,140 PANTONE colors and 110 newly-added skin tone shades. So you can be sure that you're getting a rich, true-to-life viewing experience.

A smarter voice assistant

With updated intelligence, Bixby in your Samsung AI TV is the perfect center of your AI home. It can process multiple commands at once, and it's better at grasping the wider context. Enjoy smoother conversations, easier searches, more intuitive reactions and seamless device control.

Settings that intelligently optimize picture and sound

AI Mode offers a quick-access menu to adjust adaptive picture and sound settings, intelligently optimizing your TV experience to your surroundings and the content you're watching.

Sound optimized and remastered to your content and space

Listen to sound just as the creators intended, with clear voices and vivid, balanced tones. Your TV's AI processor recognizes different sounds — like dialogue and background music — and optimizes them for their type and your room's acoustics, before ultimately refining them with audio remastering technology.

Deep blacks, clean whites and lively colors

Samsung’s unique OLED expresses deep blacks, clean whites and a full range of lively colors. With cutting-edge self-illuminating pixels, what you see is a picture that's pure, bright and more accurate than ever before.

Depth perceived just as a person’s eyes would

Watch the figures on screen stand out with more realism. Real Depth Enhancer increases the contrast between the objects in the foreground from the background — mirroring how a human eye processes depth. So when you're watching a nature documentary, it really looks like the rhinos are marching toward you.

Intelligently enhanced color expression

AI recognizes each scene and enhances color expression accordingly, so your viewing experience becomes more vivid and dynamic.

Enhances content to HDR-like picture quality

Enjoy bright highlights, clear details and vibrant colors. Our TV uses deep learning algorithms to analyze standard SDR content, then optimizes it to HDR-like quality.

Get smooth motion for games up to 120Hz

Experience your favorite games without lag or blur. Samsung’s unique dynamic refresh technology provides smooth motion performance for VRR games up to 4K 120Hz.

Tear free, stutter free, low latency HDR gaming

Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, FreeSync Premium provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.

TV and soundbar play together in smooth harmony

Surround yourself with beautifully orchestrated sound. Samsung technology syncs the TV and soundbar audio to play simultaneously — without muting the speakers of either device.

Catch every word without distractions

Enjoy clear dialogue, no matter what's going on. Our AI technology enhances voice clarity by analyzing ambient noise and background sounds from your content.

Personalize your screen experience

One UI Tizen provides a personalized screen experience. With Samsung Tizen OS, it delivers all the latest innovative Samsung features. Your experience is also secured by Samsung Knox across SmartThings devices. Plus, One UI Tizen will support Tizen OS upgrades for the next 7 years.